Show how you reached the next step

Give the reader enough context to understand the situation and the decision being considered. State whether the example is an exercise, a personal project or work you have permission to discuss.

Avoid presenting an imagined advertiser as a real client. You can demonstrate reasoning with a fictional situation as long as its status and limitations are clear from the start.

Describe the part you carried out and the information available to you. Explain the roles of other contributors without claiming their work as your own.

If you mention a result, make sure you can substantiate it and explain the uncertainty. A short account of the process is more useful than an impressive number without a reliable basis.

Explain what you would check next, what you would change in your approach and what remains unknown. This shows a reader how you review your own decisions.

Remove confidential details and use only material you are authorised to share. A portfolio should not require someone else’s privacy or commercial information to make its point.